FreedomPop, the free mobile service company, is launching their service in Spain, the third major market for the five year-old company. As originally reported by Venturebeat, FreedomPop will let users in Spain access the very popular Facebook-owned WhatsApp, regardless of how much data is left to them. WhatsApp Messenger lets people send messages, including audio and video messages, to each other without paying for SMS. FreedomPop isn’t partnering with Facebook or WhatsApp; the company is doing this all on its own. WhatsApp is very popular in Spain, so it’s likely that FreedomPop is using the app’s popularity to fuel the company’s international expansion. While the startup never offered free access to an app before, it is possible that this is the company’s latest marketing plan.
FreedomPop gives away free talk, text and data service so that customers will sign up for the company’s paid plans. FreedomPop allows users free, unlimited calling and texting with other FreedomPop users, which encourages people to encourage their friends to sign up. People love to tell their friends about free cellular service. The paid cellular service plans are inexpensive compared to major carriers since the company does not have a huge advertising budget. Instead, FreedomPop relies on word-of-mouth referrals to grow, and they continue to expand overseas with free roaming in 31 countries. The company plans to increase its global expansion plans by the end of 2016. With nearly $60 million in funding since 2011, there is nothing to stop the startup from entering more markets worldwide.