Desiree Perez, the Chief Operating Officer, and an executive at Roc Nation has clearly made a mark in the entertainment industry proving to be a world class deal negotiator and maker. Roc Nation is a firm that was founded in 2008 by major award winning artist and producer Jay Z. With offices across Nashville, New York City, London, Austin and Los Angeles, Roc Nation is a full-service entertainment firm. This means that Roc Nation offers a wide range of services in the entertainment industry since it is a talent agency, music, and film company. Not forgetting that it is a music publishing house, television Production Company among other things. So big is Roc Nation that it had been able to secure deals and work with many great artists like DJ Khaled, Omarion, Big Sean, Jaden Smith, Demi Lovato and Lil Wayne.
Desiree Perez’s work history clearly shows that reaching a point where you can work with such great artists and acts in the industry is not just a walk in the park. Desiree Perez has worked in this particular industry for over two decades and has proven her prowess throughout. Aside from working at Roc Nation, Desiree Perez also runs activities at SC Enterprise. SC Enterprise is also a firm owned by Jay Z. alongside Jay Brown, and the entire team at Roc Nation, Perez has proven to be extremely good at sealing deals. Furthermore, Desiree Perez helped Rihanna, a global musician and song writer, secure a major deal from Samsung.
Since Jay Z’s deal with Live Nation is almost coming to an end, Jay Z is sounding to other great music partakers about taking a stake at Roc Nation. Recently, Jay Z and Desiree met with the Chief Executive Officer of Universal Music Group, Lucian Grainge. If Desiree Perez seals this deal, Jay Z could give lots of resources to develop more artists. This will go a long way in boosting both Jay Z’s company Roc Nation and Desiree Perez’s career.