Desiree Perez has certainly been a very interesting person to follow when it comes to her work with Roc Nation. She has become the excellent contract negotiator that Jay-Z needed to bring Roc Nation to light. This is a huge company that actually caters to the needs of singers, athletes and other artists that are bringing their talents to Roc Nation. Jay-Z is getting his hands in everything as far as concerts, music, sports and television. He needed someone that would be able to really get a lot of deals finalized so that his roster of talent could work. He needed someone that was going to be able to really do something great with the contracts. That is why he put Desiree Perez in place.
He knew that she could help Roc Nation become great because she could get great contracts for the artist and athletes.When someone is a place to get good contract deals going it is going to be much easier to acquire a good line of talent. More people were interested in coming to Roc Nation because Desiree Perez was there. People that were on the outside looking in knew that this was going to be the place that they needed to get to because she was going to get them the best deals.
She is a powerful business woman that is going to bring her “A” game to the table every time that she is negotiated. That is what people want when they are looking for a representative to get them a contract.Desiree has definitely managed to impress music artists like Shakira and Rihanna. She has also impressed many people with her negotiation skills as well. Desiree Perez is definitely a great addition to Roc Nation, and Jay-Z is lucky to have found her.