Here’s Exactly How Banco Bradesco’s 21st Century Dreams Came To Fruition, Jumpstarted Thanks To Luiz Carlos Trabuco, Its President Since 2009

Recently as 2017 named the 24th-most powerful person in the country of Brazil, which has a whopping population of 207-odd million people, Luiz Carlos Trabuco is a long-standing employee of the financial institution Banco Bradesco, having served the South American national banking organization for a nearly unfathomable forty-eight years.

Public knowledge of Mr. Trabuco proliferated in the summer months of 2015. In August of that year just two years ago, he moved Bradesco forward in negotiations with global conglomerate HSBC Holdings to purchase every single one of its Brazilian banking locations, equipment, and other assets.

Banco Bradesco was started in March 10th, 1943 in Marília, Brazil, coincidentally where future Brazilian banking giant Luiz Carlos Trabuco would be born just eight and a half years later, in October 6th, 1951. Amador Aguiar had a dream to offer financial services to the small town of Marília, which only had about 40,000 inhabitants at the time. In particular, Mr. Aguiar was interested in serving the average Brazilian living in rural areas, including landowners with small plots of land – farmers and owners of regular residential property, alike – people who worked for the local metropolitan government that also lived in São Paulo – called Paulistans, by the way – and retail store owners. Luiz Carlos Trabuco would soon work for Banco Bradesco, by the ripe young age of 18. But how did he turn an entry-level position as a clerk, performing the same duties as a bank teller, into being the leader of Bradesco?

Luiz Carlos Trabuco kicked off his career by graduating high school at an exceptionally young age. Within days of graduation, he applied for and was accepted into the University of São Paulo. He had to travel an astounding 5 hours and 30 minutes on Brazil’s highways to simply enter the largest city in the Southern Hemisphere, São Paulo, which Luiz did because of the objectively large amount of opportunity in the metropolitan area.

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Mr. Trabuco worked towards a degree from the departments of Sciences, Letters, and Philosophy, deciding to earn his first college degree in the latter of the three fields of study – Philosophy. Despite the fact that an undergraduate degree was more than enough to firmly establish one’s self in the working world, Luiz Carlos Trabuco hadn’t had enough of college yet. His next educational endeavor involved a graduate certificate in Socio-Psychology from yet another school in São Paulo. First majoring in Philosophy, then capping his academic tenure with the study of Socio-Psychology tremendously beefed up his people skills, one of the most important skills a person should have when working in financial services.

Luiz Carlos Trabuco put these interpersonal communication skills to good use in 1969, landing a position at Bradesco’s hometown branch in Marília. Unlike many executives that are fed with the proverbial silver spoon from the ground up, it’s not difficult to tell that Mr. Trabuco earned his current position through hard work within and dedication to Banco Bradesco, never leaving the banking institution for one moment after he signed his first employment contract with the organization in the final year of the 1960s.

In 1971, Mr. Trabuco was able to work at Bradesco’s headquarters in São Paulo. For the next 13 years, he jumped around in various positions, finally landing as the Director of Marketing in 1984. Eight years following this life-changing promotion, Luiz Carlos Trabuco was then transferred to Bradesco’s price pension subsidiary as its Executive Director. In 1998, he became its President. One year later, in 1999, Luiz Carlos Trabuco was crowned as the Executive Vice President of another subsidiary – Bradesco’s insurance branch – in 2003 being named its President.

Luiz Carlos Trabuco then moved on to filling in the vacant Presidency role at Bradesco Seguros in 2003, six years later replacing ten-year President of Bradesco’s entire operations Márcio Cypriano. As the saying goes, the rest is history.

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