You hear the commercials; you see the advertisements, all while wondering if the products are worth buying. We have all been there, but what often makes or breaks our decision on the purchase; are the reviews. Online reviews are what consumers trust most before taking the plunge into the purchase. One company that has significantly grown it’s success by over 200% due to the positive reviews is Fabletics. Fabletics is leveraging the power of the crowd through each and every positive review while increasing customer retention.
Studies have shown that 84% of people will trust online reviews as if it was a personal recommendation from a family member. Top consumer brands will take these reviews and feature them on their website. These companies have seen the most dramatic growth overall. The most recent study has shown the 33% of customers searched to compare prices on the product, meanwhile 65% of searches were for reviews of the products. Customers will buy a product based off of positive reviews rather than a price tag. Authentic reviews drive search rankings, more revenue, and repeat loyal customers especially when they are incorporated into your approach to a customer.
Companies are successful from reviews but what drives revenue the most is repeat customers. Fabletics is a company that loves their customers and takes the time to manage and respond to reviews which leaves customers feeling valued. Fabletics has 30,000 reviews on trust pilot with an average score of 8.2! With a company that focuses on customer reviews they are allowing the product to speak for itself.
Kate Hudson and her team have grown her startup company into a $250 million dollar company. Fabletics is a fashion forward athleisure brand that is empowering to women. Kate Hudson is heavily involved in her company from reviewing budgets to the design process. Kate makes sure all styles are new and exciting while staying on top of if a particular style is selling. Kate invests her time in products she believes are authentic and will last. Kate believes in her product and its easy to imagine that it is her go to wardrobe when she hits the gym or is out having a family fun day.
With a successful online company Kate has opened 22 retail stores and plans to open a dozen more stores this year! Fabletics uses a technology that collects data that allows customers to be matched with the perfect outfit for them. Join millions of happy customers and take the Lifestyle Quiz to find out which Fabletics gear is right for you today.